Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗South China Morning Post Publishers Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
SCMP has been my trusted source for all news related to China. The digital version delivers the same quality of journalism over the years, and I enjoy it. One thing I greatly appreciate is to add the dark mode support of the app. This fix will make the app more eye-friendly and easier to use in late night.
I enjoy SCMC’s coverage. However, at HK$83/month, I shouldn’t be forced to watch advertisement pop-ups with countdown clocks. These pop-up ads in the app really degrade the experience and cheapen the SCMP brand. Additionally, when clicking through to an SCMP article from another website like Facebook, there’s no “Open in App” button, so it’s difficult to get past the pay wall despite being a paid subscriber. Edit: another unavoidable pop-up today with no desirable option – either “add this section to the top menu” or “remind me next week”. I can’t just read the article without choosing one. Why???
Until recently, App was very good (5 stars). There is a mandatory update and app is not usable until you update. New version is awful. Using a iPad, entire site is in portrait mode only, very difficult to navigate or just find anything. Pages that were fast loading are slow and freeze. Change for clear improvement is good. In this case change seems to be for no other reason than to move things around. If it’s not broken, don’t try to “fix” something. One more thing; this is not just this app but most in general. Graphics folks need to be taught layout. Style and order have become a thing of the past. Fonts that are too small, images that don’t fill an area, grey text on grey or light white background needs to stop ASAP. Young folks generally have good eyesight but for majority of folks, vision is not what it usto be. Take this into consideration when creating
The South China Morning Post (SCMP) has been the most authoritative voice reporting on China and Asia for more than a century. As Hong Kong’s English-...
| Name | Price | Type |
|---|---|---|
| All Digital Access - Monthly 2 | $10.49 | Monthly |
| All Digital Access - Monthly 1 | $10.49 | Monthly |
| PLUS - Monthly | $34.99 | Monthly |
| All Digital Access - Yearly | $124.99 | Yearly |
| All Digital Access - Yearly | $124.99 | Yearly |
| All Digital Access - Yearly | $124.99 | Yearly |
| PLUS - Yearly | $399.99 | Yearly |
| PLUS (Yearly) | $399.99 | Yearly |