Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Singapore Police Force · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Numerous bugs that could be fixed such as requiring location when reporting on i-witness even when irrelevant for online crimes but worse, requiring selection from one of several options presented only to trigger an error that the selected address is “too long”. Surely this can be better done.
Please fix this. It did not happen before.
App hangs when trying to submit an attachment. Plain unfriendly.
Police@SG is an initiative by the Singapore Police Force, which gives you access to useful information on the go. With Police@SG, you will have the fo...