Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has gone downhill. I pay for a digital subscription and nearly every article is inaccessible because it tells me I can’t read it without the subscription I already have. This happens across multiple devices, after uninstalling and reinstalling, using the in app clear cache, logging out and in. Nothing fixes it and I can’t read the articles I pay for. Customer support is completely unhelpful and only recommends I do things in my web browser and won’t recognize it’s an app specific issue.
The app isn’t bad but doesn’t update soon enough. The FB account actually has more up to date local news posts. Bottom line it’s free and can’t complain.
I really like the new look of this app but even more, I appreciate the content. I like having a reliable place to find out local news plus get links to world, national and entertainment news. I don't live locally so it is great to have a place to find out what's happening in Merced and then get convenient links to the broader picture. I think you guys are doing a great job providing a needed service. Thanks for helping to keep us informed.
The Merced Sun-Star local newspaper app connects you to trusted local journalism serving Merced and communities across Merced County and California’s...
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