Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I read the E-edition evwey day, they adapt it on the iPhone for low vision users. You increase the font size so it's easy to read the black on white page. I wish a dark mode were available. The alternative is copy the text and paste it into a reader like voice dream. I listen to articles with Voice Dream as well as read the articles in white with black background. I like how the paper draws news from Tribune News service, Washington post, AP news and local bureaus. I like that I do not need to subscribe to other papers. The herald is truly a one-stop news source. I am happy to support our local newspaper.
This is the most customer “unfriendly” app I have on my tablet. Seems every time you want to make improvements you fail miserably. You should get feedback from interested readers and not the younger generation who could care less about reading a paper. You are about to lose a long time customer if user friendly version isn’t established.
Love the job Bret McCormick does on local sports! Compelling stories, helpful informative graphics and great videos! Loved the recent interviews with Stallion-now-college football stars! Thanks Bret!!
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