Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This may be a minor point for most viewers, but I did work as a production director at a radio station in southeastern Kentucky. Even they knew that the first letter of any station call sign east of the Mississippi river is pronounced “double you” not “dubby you”. As I understand it, the voice of the Atlanta Braves on Gray Media stations, Jim Cutler, has no existing contract in the Charlotte market. If you would make him, or a reasonable facsimile of him, the voice of WBTV going forward, your app will get five stars, and your news casts will be far more enjoyable to those of us who still believe in the magic of broadcast imaging.
You have the best radar nobody can beat it I look at it a lot I can depend on it it’s got the right back ground it’s very clear I’m a nut when it comes to your Radar so don’t change it it’s perfect I’m talking about my phone I’m 75 years old and you will always be by my side keep up the good work Sam Allen Salisbury n.c
The update from a couple of weeks ago is not very user friendly. There is also an issue with the notifications. There is almost always a high number of notifications that show up in the bubble, but when ai click the bell within the app, I’ve noticed some are older. Also, when clicking on the notification (which I assume should take the user to the article), the app crashes. This has happened since the first day of the upgrade. I occasionally try it to see if it’s fixed, but the problem persists. In case it matters, I’m using the app on an iPhone XS Max.
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