Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Hesperian Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a scary app that is dangerously giving medical advice when it should not be. I'm SHOCKED that this app was even published. Doesn't apple even read the content of these app submissions???? If the assumption is that you are stuck in the North Pole with a pregnant woman with absolutely no access to medical care - fine, I guess this will do. But the danger here is that people who have absolutely no medical knowledge are being "taught" how to be a doctor. Advice such as "give magnesium sulfate if you know how" is utterly ridiculous and extremely dangerous. This is just one of many idiotic suggestions this app makes. This drug can only being given in a medically supervised setting with an IV and monitors for breathing, blood pressure, heart rate not to mention a fetal monitor. You can kill someone by giving this drug! I've read those reviews that say this is perfect for healthcare workers in remote areas, blah, blah... If you are in such as remote area where there is absolutely no health care then I highly highly doubt you will even have access to magnesium sulfate so where is the LOGIC to even advising this????
This app provides clear, accessible advice for women (especially in developing countries) on maternal health and avoiding complications during pregnancy. The suggestions are practical and helpful even in the absence of physicians or where resources are scarce. Well done, Hesperian!
I love this incredible app! It was developed by Hesperian Health Guides, the folks that develop and publish “Where There Is No Doctor”. Their focus is helping poor people around the world take control of their own health. Their Safe Pregnancy app, like all their material, uses simple language without “medicalese”, is beautifully illustrated and medically accurate. The app concisely offers excellent advice on preventative care, pre-natal monitoring and support, as well as detailed, potentially lifesaving information on how to respond to danger signs during pregnancy and birth. Unlike most medical texts, which make the assumption that you already know the specifics (often rendering their information useless), this app offers step-by-step instructions on how to carry out each procedure with medications and technology available in developing countries. Their instructions could easily be followed by village healthworkers and midwives. I highly recommend this app to anyone, such as students, NGO workers, Peace Corp volunteers, and missionaries, who work in areas where women do not have ready access to medical care. You literally could save a life.
Developed for health workers and midwives. Includes English, Spanish, Kiswahili, French and Portuguese. Works offline. Safe Pregnancy and Birth prov...