Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had this app for a long time and appreciated getting timely area news and valuable info each day. However, over the last year or so, the stories have become very poorly written which distracts from their content and also makes me wonder if the info is even accurate. The poor quality writing is unprofessional, not to mention annoying, and it’s loaded with spelling and basic grammar errors that should’ve never made it to the posting stage. Another disturbing feature is all the ads that are interjected throughout and at the end and are presented as if they are real stories when they are nothing but trash and wasted space. They have no place in a news app. I’m sick of this continually disappointing quality and also the recent awkward changes which worsened the usability of the KVLY app. For those reasons I will be deleting it.
It is not easy to watch a video. You get a message with breaking news. Then you watch 2 ads, then you think you will see a story, but instead the ads start again. I typically give up and do not find the story that was “breaking news”. Also, the breaking news alert stories are often not actual breaking news stories.
We recently traveled out west and along the way ate at McDonald’s. We appreciated the news of the McDonald’s E. coli coverage and one of us was a victim of that disease. Thanks to your coverage we suspected what it was and a visit to the emergency room confirmed it was the exact strain of E. coli that was linked to McDonalds. Also, you had the article on the recalled carrots from California. The place we visited in California had those carrots at that time and of course did not know of the recall yet. Therefore, we were exposed to E. coli in two different places on one trip. The two recalls were involved with different strains of E. coli so there isn’t a question of where the disease came from. Thanks to the news coverage including the dates of the recalled carrots, the place that used that brand of carrots and currently had some in the fridge, has disposed of them.
The Valley News Live News App has today’s top stories, and multiple features to help you plan your day. It’s a valuable resource that’s here when you...