Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Forum Communications Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Made us buy a $20 subscription to stream state hockey and buffers constantly requiring restart of the device every 15 minutes or so. Don’t waste your money missed many big moments of the games.
Had to download to watch one HS basketball game. $20 a month is unreal for the quality of the stream. Constantly shaking and horrible quality. And zoomed out way too far to see any detail of the game.
Very painful sight to use because nothing works and overpaid for it
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