Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KELOLAND · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like checking this app for a quick look at the day's headlines. App breaks down stories based on category, making it easier for me to find what I am looking for.
News and weather are always more about Sioux Falls then all the other listening areas. The farther you live from Sioux Falls the less important you are. If you want more people to visit and come to your City show them they are more important as people and not just to come there because you want their money, that’s part of the trouble with people now they operate with greed, selfishness and not really caring for fellow man only how they can better themselves. The closer you get to larger populations the worse it gets. Remember everyone is just as important no matter how far from Sioux Falls you live.
Utilized this app daily for the “Watch Live” feature on my mobile device. I generally would watch the broadcast 3+ times a day to stay up to date on weather conditions and local news. The streaming service was spotty at times but overall worked fine and also would loop the broadcasts in between scheduled livestream which was great in case I couldn’t tune in or missed a portion of the newscast. The new streaming service is terrible and doesn’t seem to be geared toward mobile viewing. Why would the streaming service developed for A MOBILE APP not be designed for optimal MOBILE PHONES. Also, the newscast does not play on a loop, times out constantly and so far has only worked on a few occasions. Might have a lot of users switching over to KSFY or KDLT if this disaster of an app isn’t cleaned up.
News has never been more local than in the palm of your hand. The KELOLAND mobile app brings you all the top stories from our daily broadcasts, as wel...