Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE UNIVERSITY OF TEXAS AT AUSTIN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I listen to KUT religiously, so I depend on using this app when I’m walking around the neighborhood or even around the house. My biggest complaints are around the commercials—yes, commercials—that I must listen to when I start up the app before it will connect to the broadcast. If I lose connection, the commercials come back on before re-connecting to the broadcast. Super annoying. I don’t know if it’s the app or my connection. I tolerate it because it’s the main way to listen to KUT besides the good ole radio.
The vertical app works fine on my iPhone, but I need a horizontal app for my iPod.
I’ve enjoyed the KUT for years with my ipad Can’t seem to adjust the rotation of the video display for my iPad Wish I could down load the old app before the update
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