Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Variable Annuity Life Insurance Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is crazy! Every time I want to log in I have to reset my password. And the password can't be even remotely similar to the last one. This has to be the most annoying app I've ever used. I get requiring periodic updates but this makes me want to throw my phone out the window. And please at least put a prompt saying to update password, not that you're entering the wrong password! Once you're on the app you can't even make many changes to your account. Horrible!
I was originally told to download your app to easily manage my account/policy and make me monthly premium payments. To my surprise, my login doesn’t even work through the app, I can only use the webpage via browser. At this point, the app is rendered completely useless if I can’t even log into my amount. I’ve called in twice for assistance to try to figure out why I cannot log in through the app to no avail, with the only recommendation being uninstalling and reinstalling the app which changed nothing.
Everything loads really slowly. Face ID doesn’t work. Can’t enable/disable it and it won’t work when you go to sign in. Education tab doesn’t work.
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