Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Busy Things Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As an OT I have used this app with children from 2-5 years old. This app is good for beginner tracing but you don't have to stay even remotely close to the lines to get the app to draw the line you are tracing. Most standards are that a child must stay within 1/4 inch do the line to be successful at tracing. A good update might be to allow settings where you can change how far away from the line the child can trace before it creates the line (1/4 inch, 1/2 inch, etc.). Children are motivated to see what the shapes will become and how they will move which is important but the settings need to be stricter as to how far away from the line the children need to trace.
Shape Up! is a shape game designed for very young children, but parents and older children will love it too! Simply trace around the simple shapes or...