Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Luke Allen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s FREE, for crying out loud!
1) This is NOT compatible with iPhone 6Plus! I doubt it is with other phones with the larger screens (5 & up). 2) These are simply illustrations from the book. There are choices to click on Wikipedia or Google. Really?! I can't believe they encourage physicians, nurses, or students to use this for anything. If you want to see the illustrations with the writings of this book, buy it. And there are other (though probably more expensive) apps that will give you more detailed illustrations and information from better resources than Wikipedia! Ugh! Deleting!
All of the helpful anatomy diagrams I once memorized and have now forgotten at my fingertips. Could be better organized. Worth it.
'Gray's Anatomy', the renowned classic anatomical book by Henry Gray was first published in 1858 and is considered by many to be one of the most iconi...