Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Health Insurance Fund of Australia Limited (HIF) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App use to work. Now does not allow you to login. Extremely frustrating
Used to work really easily now you can’t login or change your password as the text it’s meant to send never comes through and there’s no way / option provided to fix this or change your password another way
Not happy I cannot load the new app and I can’t use the old app.
Manage your health cover on the go. Access your membership details quickly and securely with Face ID or your fingerprint and start claiming in just a...