Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MediaNews Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Prior to downloading the app for my iPad, I used a website version of the same thing, and it was not very good because it was clunky and had intrusive ads. This app is far better in both of these ways.
I like that I can read an image of the print copy of the daily paper, instead of being taken immediately to the online version, where I have to sort through what I’ve already read to find what I haven’t. Easy to navigate around the image. And easy to find past editions. On other newspaper apps I’ve used accessing these requires a separate logon and then the path to them is obscure.
This app is very well designed and straight-forward. I enjoy the ability to highlight one article and read the whole thing without having to flip through pages to read the second half. I love that the ads do not distract me by shifting, flipping, or other movements designed to draw my eyes away from the text. It’s great to be able to forward or print out an article. And.... there is no newsprint ink on my fingers when I’ve finished reading!
The Marin Independent Journal. Printed on your iPad, iPhone, and iPod Touch. e-Edition puts Marin’s hometown paper at your fingertips. Every page exa...