Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KALW Public Media, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really liking this app a lot. I have KALW on most of the time and this makes it even easier when I’m not in The Bay Area. My only feature request is …show us specifically what’s playing whenever possible. I often use Shazam/etc to find music I hear on the station but it would be nice not to have to.
The app works great. It’s best feature is that it doesn’t have a sponsorship commercial every time you start up the app which becomes annoying if you start and stop it several times a day. The reason I stopped listening to kqed and switched to kalw.
I used the browser site often and the app includes all the features I wished were possible. Thank you to the team at KALW, and to the developers for the thoughtful design of this app!! I love listening in live, and also being able to play on-demand replays.
KALW App: The KALW App brings the full KALW Public Media experience to your phone and car. Play the livestream or listen on-demand to your favorit...