Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sports In Action, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For one, scores and updates would probably be more efficient if there wasn’t so much data dedicated to the chat feature. That’s just my guess on the tech specs. From a user perspective, the chat provides zero value. All it’s done is cause drama that has unfortunately at times spilled over into the gameplay at the stadium and the before/after interaction among fanbases. I cannot fathom why anyone would want it. Just let people update the scores (preferably verified by attendance, or at least GPS proximity), and update the district standings as soon as possible. I do love being able to check any score in the state with relative ease on the go, but until the chat is removed my rating is one star. And looking at the ratio of one star ratings to all the others, it’s clear the fans want actual improvements besides “bug fixes”
The developers of this application don’t seem to understand what the users of this application want. The previous version of this app was liked by a majority of the users for over a decade. However, when the Dave Campbell outfit took over, some suit decided the app needed to change. When the change took place the immediate reaction from the users was that it was a poor change and the negative responses were numerous. The Dave Campbell people totally ignored the user input and continued with the new but extremely frustrating application which they are continuing but with even more frustrating issues. The app is so bad now that I will discontinue using it except to look at it every so often to see if the Dave Campbell people have made it usable. I would not rate this app even one star if possible. I have asked Apple to remove the app from the store. It’s that bad.
If I could give less than one star I would. This app used to be simple and efficient. The new design is absolutely terrible. It’s almost impossible to find scores because of the app layout. Having to scroll from district to district just to somehow end up back on the district you just left is extremely frustrating. It requires a quick flick, and often times that doesn’t work. If you try a slow scroll you end up moving to the complete bottom of the app, and yes still stuck on the same district you didn’t want to look at once you move back to the scores. There are countless sports apps they could have tried to mimic, but the no-talent-dumpster-clown that came up with this design tried to reinvent the wheel with a pointed ellipses. I try to make reviews helpful with constructive criticism, I really do, but this app needs to be blown up and rebuilt from the ground up.
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