Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE UNIVERSITY OF TEXAS AT AUSTIN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just the worst. Whoever runs it has no clue whatsoever. First, the featured section is ridiculous. I’m sure they’re trying to be “equitable”, but it is just absurd how they mention nothing on the main feed about major men’s sports, and litter it with things no one cares about. Having both would even be fine, but at least put up things most people have actual interest in. The only reason I use it is for baseball scores, and it is so poorly designed, I have to click five buttons and scroll half an hour just to get there. It is such a simple task to have a University multi-sport app. How is this such a miserable failure. Oh and by the way, it isn’t even working right now. Hopefully they’ve fired everyone involved and are working on a re-design. Seriously, where is the men’s sports app? This is nonsense. Worst app ever. Tells us all about a regular day in women’s tennis, and makes no mention of the baseball team hosting a regional, or moving on to the supers. WORST APP EVER.
This app used to live up to its name of “education” and would show logged in students their class schedule and a map of campus among many other things. These are essential to have quickly on hand when starting a new semester. Smack dab in the middle of that crucial period, the developers of this app completely overhauled it without warning, removing every single ounce of anything relative to “education” and leaving only sports info. The main target of the app were left in the lurch, and while the development team promises to release another app with all the educational items restored, they still have not. In other words, they launched their update hilariously, pathetically early and deserve every 1-Star rating on here. I am writing the review because I came here to redownload for updates on the UT-OU game but I don’t think I can support this app and those decisions with even that brief usage.
Is everything in this school have to be about sport? What about the useful map and the scheduling? That’s literally the only redeeming quality of what was already a badly designed app. With this update only thing that we can see is what sport to follow and the news. Who really cares? We lose all the time anyway and barely beat Tulsa. Tulsa!!!! Furthermore, the disappointment lies in whoever approved the idea of changing this app to a sport oriented one. What happened to the other features that’s literally much more important than who we lost to this weekend?? What I owe, UT building maps, class schedules and classrooms. Overall, do not recommend and if you already have the app then deleting it would make no difference. 1/10 for the sleek black design but that’s really about it.
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