Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Craig Hunter · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a long time Dark Sky user I began looking for a new weather app when I heard Dark Sky was being shut down. I tried many weather apps and rejected them all due to inaccurate weather predictions, monthly subscriptions, poor app layout, etc. I then found Wx and it is one of the best apps I have ever purchased. Wx is nicely laid out without being cluttered, provides accurate weather data for my area, and is quick to load while being easy on battery life. My thanks to the developer for a reasonably priced app that is well laid out and works great. Job well done!
It’s great that you can add custom map links, as this allows me to access ‘latest’ images for a lot of different less mainstream maps like GMU, SSEC, or NCAR upper air maps. However, we can only link jpegs, and it would be amazing to add functionality for animated GIFs and PDFs as well, which would open up a lot of additional options for providers that only use those formats, like many of the NOAA products like GOES, and others use. Right now when I try to use an animated GIF or PDF it just says “download error.” Nonetheless, great app, customizability is an awesome feature that the other apps don’t provide.
I have 3 favorite weather apps. Wx is the one I refer to first, and use the most. The text information and alerts are accurate and very informative. It's a beautifully designed and intuitive, easy-to-use app. I like how easy it is to save favorite locations, so you can see the weather forecast for your favorites, for family and friends, or places where you'll be traveling. I like that you can send weather and alert information via email or texts to family who might unknowingly be traveling into bad weather conditions. It's a great, reliable app, with no ads! :)
The venerable U.S. weather app Wx, named a Mac Gem by Macworld magazine, is now available for iPhone! Wx displays current conditions, forecasts, alert...