Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Craig Hunter · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This product is great for any outdoor enthusiast, traveler, or weekend warrior. Don’t hesitate to get the bundle!
I have had the Theodolite app loaded on my iPhones for years. I just purchased an Apple Watch Ultra 2 and this is one of the first AW app’s I added. I did this as much to support the author as to use it. Getting in on the ground floor of this version. I notice the location data is not loading. Brand new with the Apple Watch so I don’t know if there is an outside setting for this.
My younger self used to rock climb and go hiking every chance he got. I sure would have loved to have my Apple Watch Ultra, this app, and its companion app, the Pro Compass for Watch. The interface manages to be as beautiful as it is functional. I’m hoping that eventually the developers can create complications for these apps, making access even faster.
Theodolite was one of the earliest augmented reality (AR) apps for iOS when it debuted in 2009 -- in fact Theodolite was pioneering AR technology befo...