Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The full screen pop up ads are a nuisance. When you want to quickly check the weather and you have to take an extra step to move the ad out of the way. I don’t even pay attention to what the ad is anymore. It’s just second nature to hit the X and get it out of the way.
Loved this app as long as the adds were at the edge of the screen as a narrow banner and unintrusive, where if I had any interest in the add I could open it to see the full add by choice. Then the adds began going full screen automatically, forcing you have to clise it to see the app bt trying to try to click the tiny x in the corner to get it out of the way. Now not only do the adds go full screen but they now have delay timer of 10 seconds or more before you are permitted to close it. Thats the last straw for me. This app got removed from my phone. Want me back? Keep the adds out if the way.
Thankful I have this app! Was alerted about tornado before sirens went off. The alarm is great.
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