Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ll click on a story to read, and BAM the app closes. Try it again...same thing. It’s not every story, but it happens on at least 2 stories each day!!! Who proofreads these stories before you put them out there for the world to see? They need a new line of work! Some stories are so ridiculous that I screenshot them just so I can show people how terrible they are! One of my favorites was when the story was supposed to say chest of drawers and it said Chester Drawers. I mean really?!?!?!
Always on top of local news world news sports and weather What else could you ask?
I check the local news in this app every morning. It seems like every year or so they need to switch up the appearance and each time it gets less visually appealing and I have to learn how to use it all over again. Make up your minds about what you want and leave it alone. There's an old saying that goes "if it ain't broke, don't fix it"!
News has never been more local than in the palm of your hand. The FOX16 mobile app brings you all the top stories from our daily broadcasts, as well a...