Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Media General · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love your dress and hair today. Looking great.
There is a lot happening in this area that needs covering. Leave the national news to your parent agency. Focus on the local items, we certainly have a much news that doesn't get covered that could be.
The latest revision is a big improvement! I especially like not having to scroll back to the top of an article to go back to the listing of articles.
News has never been more local than in the palm of your hand. The WBRL mobile app brings you all the top stories from our daily broadcasts, as well as...