Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely horrible application. Auto play for ads and whatever the “news” is. I downloaded the app to avoid watching newscast while attempting to read what the local news was. That is impossible with this app, expect to be subjected to annoying ads and even more annoying video/audio clips of the anchors and station. Just let me read the article without assaulting my ears, very simple.
Led by Ben Stanfield, WDHN provides Wiregrass viewers with accurate, up to the second news, weather and sports in a professional yet casual and friendly manner.
App works as advertised. Timely push notifications. Dothan First is first again with Wiregrass area news on the iPhone.
News has never been more local than in the palm of your hand. The WDHN News mobile app brings you all the top stories from our daily broadcasts, as we...