Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I LOVE WAFB, and they are my go to news channel, the new application, is awful! It is terribly glitchy, and when I go to read an article, the media player automatically plays, and the majority of the time, it’s not playing on the actual story I’m trying to read. For example, I was trying to read about the shooting at the mall, and there wasn’t a video on the article, but audio from an advertisement started playing, but there wasn’t anything for me to mute, or pause so I could actually read the article. I end up having to completely exit, and go back in to it.
Please create more subcategories for “Breaking News” > ALERTS/Notifications. We all have very different concerns & interests, and what is relevant to our daily lives. *For example, general Court case results are not relevant to me, nor the majority of your viewers/subscribers, unless it personally affects us. - Ask yourselves: Who is my audience, & what “news” is of most importance, most relevance, while considering how it affects their lives daily, or in a grander matter, such as public figures. Though interesting, or even salacious, all “Stories” are not necessarily “News” for a local TV provider to share. “Breaking News” used to be used only for highly important and/or urgent notices to the public. For years now it’s become the equivalent to “crying wolf”. This has created a hazard to society where we no longer recognize or pay attention to legitimate and serious “Breaking News-Alerts”. To help correct this trend, consider creating various subcategories for individual “Alerts” so that your website and App become a more dependable and beneficial tool to the community. -Thanks
When I receive a tweet or notification that a news story is breaking and I go to WAFB Live, there is a delay to the broadcast because of several ads. I know “it’s all about the $” but very often I don’t even stick around for the news because I don’t want to watch the commercials. No “skip ad” option is offered. WAFB is my favorite news source. Thank you!
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