Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They send my phone notifications of stories that I wanna go read... but alot of the time I’m at work, so, just 2 hours later, I get around to looking up the notifications and 3 outta 5 stories no longer exist... WTH... that’s ridiculous. Very FRUSTRATING
I love the attention to detail of this app! Every type of news is categorized perfectly and the news articles always load quickly. I also love the timely notifications, especially those concerning weather.
New design is much more user friendly
News has never been more local than in the palm of your hand. The LA 1st News mobile app brings you all the top stories from our daily broadcasts, as...