Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Capital City Press, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new update and formatting for the app that was issued the first week of February 2025 was a major step back for The Advocate. The user interface changed and is not nearly as user friendly as the old interface. There is a plethora of new ads that pop up in the middle of articles. Most importantly it seems to only give you five article reads before it tries to make you subscribe and pay for the app. The old app and interface did have pay to read articles, however, these were not for every article and you were still allowed to read most of the content on the app. This is outrageous for someone like myself who uses this app in conjunction with other local news applications to get more insight into the happenings in my area. I don’t expect to continue using the app unless, at the bare minimum, the subscription requirement is changed.
I live in Northeast Louisiana and reading the Baton Rouge Advocate by App is an absolute joy for me. Baton Rouge is the capital city of Louisiana and the current news that this App provides is so beneficial because I love to read current, up to date information regarding the state of Louisiana. The App is very easy to navigate and find information regarding different topics and the daily print version is just as beneficial as the digital content App. This App is just overall a great format to read and I thoroughly enjoying using it each day..
I have stayed away from News Apps because they are only selling ads that you MUST watch interspersed with the news content I was looking for. The Advocate’s E-Version gives me the newspaper in the same format at the printed edition delivered to my home, and I pinch-and-zoom or select the articles I want to read. It’s like a paper edition, only it’s an image (like a pdf). It’s great. The ads are on the pages, just like the printed copy, but the ads don’t fill the page and require you to hunt for the X to close the ad. I have a paid subscription to the printed edition, and I don’t recall whether it requires my subscription Login info to allow me to access the e-edition.
A must-have for south Louisianians! The Advocate gives you access to both news/information updated 24/7 AND the daily e-edition in its latest app....
| Name | Price | Type |
|---|---|---|
| Monthly subscription | $19.99 | Monthly |
| Annual subscription | $149.99 | Yearly |