Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Calgary Scientific Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The most important step for an app of this nature is being able to set it up on first launch to connect to the server. It defaults to demo servers. This requires user to know to goto Settings app and then find the settings profile for the ResolutionMD app. How such an obvious and glaring user experience problem isn’t fixed by version 5 is beyond me.
Have seen them all. Latest update gets them 5 Stars
ResolutionMD® (ResMD) medical imaging software, provided as a client-server architecture product, enables doctors to securely view patient images and...