Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the slowest app on my iPhone and my iPad. If I click a link for a story, it sometimes takes as long as 2 minutes to open. Please fix it. Update: I was contacted by the developer who advised me to clear the apps cache. I did and it works great now!
Love some of the features in the new update but my e-edition now has a top and bottom header that covers a good percentage of my screen. Please make these appear only when we need it. I use to really have almost perfect user view of the e-edition but the header and footer with next page and print icons take too much screen real estate. We know to swipe for next page we don’t a permanent button. Thanks
I have to re-login almost every time I try to access the app, so once I reach the 5 article limit, I generally give up rather than spending time trying to remember my login or waiting for it to access another platform to retrieve my info. I have a digital subscription. I’m not sure why the app can’t save my login details from session to session. If there is time out of some sort, that seems odd and it’s not common practice on any other app I have. Also, when I click on a link to an article - it often redirects me to a completely unrelated article.
The Telegraph local newspaper app is faster and easier to use. Read or watch daily local news coverage, investigative reporting, national headline new...
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