Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Despite being a paying subscriber ($35/month), I am unable to access content because I am taken back to the login screen each time I try to sign in with verified credentials. Once I fell for the trap of “renewing access” and wound up with two paid subscriptions. Luckily I got wise to that and killed the duplicate subscription so I am no longer being charged $70 a month for news I can’t read. I am all for supporting local journalism, but maybe it’s time to go back to a hard copy newspaper because this app is simply unusable and, despite poor reviews going back a few years now, the company seems uninterested in fixing the app or retaining subscribers. Is this how local journalism dies in the 21st century?
On Sunday, September 30, 2019, read the news on my tablet just fine, as I have for the past year or so. On Monday and Tuesday, October 1 and 2, opened the app and still looking at the 9/30 edition. Went to the computer and found that the app changed. Reloaded the app on my tablet and logged in. The old version was fine. This version takes a second to come into focus when you change pages. Now I get pop-up adds I didn’t get before. I went to a settings page where you are supposed to change text size. Made the change and went back to a page. No change. Text is still small and you have to increase it as before except after you get the pop-ups out of the way and the page comes into focus. I took paper delivery until a couple of years ago. I went to the e-edition because I wasn’t getting consistent delivery. Now I have an app that is a nuisance to deal with. Why change something that worked satisfactorily?
It is too bad the upgrade to iOS11 brought us this change in the SLO Tribune app. It is much more difficult to find the stuff worth reading. However I did find that by using the selection bar at the upper left you slide all the way to the right and select Obituaries and More you will find an option for e-edition. Click on that and you are back to a familiar layout. With the e-edition you can even read the comics. On the upside, the pictures and access to videos are much enhanced
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