Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Financial Plus Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In general FPCU would be a much better credit union service if members weren’t limited on history. In today’s tech, data storage is relatively cheap, the type of data needed is small (text, numbers). Members should have limitless access to their history. I’m a data guy and would love to be able to research spending for a longer duration than 6 months or so. I’m thinking I should be able to get all my spending data.
This is an awesome app for me. I love it because it lets me know when a purchase has been made from my account. I just LOVE IT!!!
It’s great. Only thing, would be nice to be able to check on multiple accounts. I know you were working on it. Keep trying. You guys are great. Been with you since ‘03.
iFPCU :) Do U? Serving members who live or work in LaSalle, Bureau, Grundy, or Putnam Counties in North Central Illinois. We belong to YOU…and that...