Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First State Bank (IL) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is great. I have no car,and this makes it easy for me😃👍
This app is fine when it works as far as a run of the mill banking app, but there are annoying bugs that don’t get fixed like receiving “this check has already been deposited” errors when using mobile deposit for checks that most certainly haven’t yet been deposited. Also when you hit “call us” in the app it apparently sends you to their one “IT specialist” as opposed to dialing your local branch.
I would like to think a setting that is literally always active on my account should work when I open the app. Instead it requires me to re input my password to activate it making the Face ID useless. Maybe a small oversight for a feature they advertise.
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