Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CBC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t believe it took so long for me to find this app! Finally I can see releases of shows when they come out, not when Netflix chooses to carry them!!
I got sick and tired of watching the same ads play over and over, only to have the app crash. Same thing happened on their website from time to time. Finally decided to pony up the monthly membership fee. Glad I did. Happy to know my $5 a month saves me watching those darn ads, and my money is going to CBC. In a weird way, I feels like member supported PBS. :)
I love catching up on Coronation Street on this app and it always works fine but really - I don't need to see the same advert twice or three times in the same commercial break!!!!! Please stop this!!!! And maybe try to have the same volume level for the to show and the adverts to save turning it down and then up again.
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