Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CBC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall the design of the app is pretty good, and is relatively easy to find the shows you’re looking for. The downside though are the bugs that have persisted for years now without being addressed, despite how many times they are informed of them. The one that drives me nuts the most is how podcasts ignore the continuous playback option, so they will always play one to the next to the next forever. So if you cant reach your phone right away when the episode finishes, it will just load the next one regardless of whether you already heard it, and if like I do you tend to stop when theres a few seconds left, it will rapidly play the final seconds of dozens and dozens of episodes without stopping. Really dumb and annoying.
I get all my news from CBC. They always have fresh, engaging, relevant and progressive-friendly content without annoying ads. The only quirk is I'm guessing unique to Alaska, which is an extra hour behind Yukon in the winter. Album art and captions are now out of sync with the radio audio by an hour. I'm not sure why and it would be nice to fix it but I guess it fixes itself in March again. Edit: looks like they fixed the glitch. Thank you. Now it's flawless.
I accidentally updated the CBC app on my iPad and now I can’t figure out how to send audio to my AirPlay devices. In the old app (pre October) it was right there with the playback controls. Is it missing? Is it moved? Unhappy. Update: CBC developers responded, it’s on the bottom of the full screen player. My experience is that sometimes the full screen player doesn’t scroll in landscape orientation on iPad and you can’t see the AirPlay option, but it’s always visible in portrait mode. Glad to have this working again, if sometimes just with a workaround, happy again.
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