Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The last thing I want is another app on my phone. WSAW news app was changed and eliminated the Home Screen which was my go to , to find what I needed on the app. Radar is gone; saddens me. Closings are gone, or difficult to find; haven’t found it yet,. Ultimately I will probably delete this app from my phone and use the the default weather app I my phone. WSAW you were once my favorite, but all the changes you’ve been making I have low confidence in you.
The astronomical amount of errors found in the stories on this "news" app is nearly unbelievable. There is apparently no editing or spellcheck available, and I would be surprised if the "reporters" even finished third grade, let alone received a degree. Ok, so I wrote the original review years ago. Nothing about this app is improved in any way, I think it’s actually gotten worse. The latest update takes you out of the app, to the WSAW website, which would be fine if over half the stories I clicked on were actually there. I keep getting 404 errors. Someone please fix this. Also, hire some people with writing skills. The errors are atrocious.
With the last couple of updates, you can no longer enter locations to receive closing alerts. It also seems very buggy when trying to add locations and counties for weather alerts. Had to close and reopen the app three times to get these set up and saved. Definitely needs more testing before each update is released.
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