Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Herald is great for State and National news. But I miss the local news. Some days there is nothing LOCAL. And just so you know a community 80 miles away is not LOCAL. We go to the weekly papers for LOCAL. How about finding a way to have a LOCAL reporter that can do three or more LOCAL stories each day. I think you would get more LOCAL advertisers to buy ads, maybe enough to pay for the reporter and a sales person. Any county with over 100,000 people should be able to support a LOCAL “online” paper.
A clear login and logout process would be helpful. I have a subscription, but every time I open the app it asks me to subscribe and the ‘already a subscriber’ link just whirls. I have an iPad at iOS 15 and the regular app can’t seem to handle it. The print edition app works better.
I know this is WI and football is king. However, there are those in this community who are involved in other sports that are going on during football season-swimming, volleyball, baseball-and I’d like to hear about them. The Herald’s entire sports section is consistently devoted to football, which is a disservice to the community.
From critically acclaimed storytelling to powerful photography to engaging videos — the Wausau Daily Herald app delivers the local news that matters m...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $9.99 | Monthly |
| Monthly Digital Rate | $14.99 | Monthly |
| Wausau Daily Herald Digital Subscription (Monthly) | $16.99 | Monthly |
| Wausau Daily Herald Annual Digital Subscription | $69.99 | Yearly |