Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Definitely better before the update. The App on our Phones keeps saying there 1 notification and doesn’t clear after opening the App up?!
Today I read a headline saying a woman was sentenced to death for a bike week vehicle accident. But then when you read the story the woman got 10 years in prison. Who ever proofreads there work isn’t doing a great job. Or they don’t have anyone checking there work before they put it on the app or site. I mean come on your News channel 7. I would expect better from y’all.
The App will not open if “Location Services” is turned off, which is used to prevent the App from tracking your location. In the App Privacy section, the App acknowledges tracking your location. The App denies collecting any identifiers from your device (that’s questionable). Note: the other local television news app does not insist on tracking your location. Not sure why the App insist on tracking your phone’s location other than to collect information in order to sell to advertisers.
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