Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really liked the old format. I could quickly and easily find what I was looking for. Now I need to find the department from a drop down menu and then select what subject I want to see. Also the new app shows so much of each article that the letters a small and hard to skim through.
You get spoken notifications even when phone is on silent AND they are topics that you unselect! This is very annoying and also embarrassing when it happens during a moment of silence or when during a work meeting. It was really bad when it happened right after we were all told to silence phones in case of an active shooter event. I decided the app was dangerous after that, even if the chance of that happening was minuscule.
News 10 always has the best, most accurate and is the first to have the stories of our community. The push alerts let me know when traffic is sticky, when there’s bad weather on the way or when a big story happens. I check the app every morning before work to see what’s goin on and what to expect. 👍🏻👍🏻
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