Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Review · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
NR is the best news and political commentary site in America. They are grounded in the conservative tradition, but allow a breadth of perspectives within it. They allow writers to support or attack Trump as the situation determines. They are one of the few remaining institutions with both integrity and a willingness to allow for good faith disagreements and honest debate. Almost certainly, they will publish view points you dont like… that is the point. At times you might be frustrated that it’s not a mere echo chamber. And if you’re a committed political progressive you might hate everything. But… if you want thoughtful and honest conservative political engagement, this is the place for you. Well done NR!
I received an NRPlus subscription (purchased on their website) as a gift, but couldn’t login to the website or this app. I sent emails that went unanswered. I made a phone call that got me an emailed password that didn’t work. I called again and finally got someone who could reset my account and give me access. On a positive note, they extended my subscription by a month to account for the month I was locked out. The app is simple and works well 99% of the time. On a few occasions I’ve switched between topic tabs and had the app refuse to load headlines, but closing the app and relaunching it has fixed that. Otherwise it just works. There’s one major annoyance that I wish NR’s developer would fix: if you want offline acces to stories (eg. if you’ll be flying and won’t have Wi-Fi) you have to load each story one by one, then the app will store the text. They really should add a button to download the text and images for all new content — and yes, probably also the ads that litter every story — so I can update the app in a few seconds instead of the several minutes that it takes now. Speaking of the content, National Review’s is top notch. If you want to read news reported as facts without a leftist bias, and you want to read opinion from a classical conservative perspective, then NR is the place to go. An NR subscription isn’t cheap, but it’s well worth the price.
If you subscribed by way of the website good luck trying to log into the mobile apps. I have an NRPlus subscription but have yet been able to log into the mobile apps despite a month of emails, phone calls, password resets, etc. The app login for subscriptions not made in the app itself is broken, and has been, apparently, for quite some time. National Review publishers have passed off the app maintenance and customer service to a lousy 3rd-party service and have neglected to keep proper oversight....or simply don’t care.
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| National Review for iOS (Annual) | $99.99 | Yearly |