Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app saved mine and my family members life. We were in the 1/21 Hattiesburg early morning tornado. If this weather tracking app wouldn’t have alarmed us, we would not have known to take shelter until it was too late! Thank you for keeping us up to date in real time ❤️
Having quick access to weather info and live feed here in MS during dangerous weather is so appreciated; the WDAM guys are the best! But the delay in loading the app, and waiting thru the ad, when a tornado is overhead is frustrating and can be dangerous! If there is any way to disable the ad when life-threatening weather is imminent, it should be done. The app is becoming less wonky, but this ad thing could make the difference between safety & injury, so the app is still 3/5 for me
This App is getting worse and worse. One day it said my location was right in the middle of dark green, red, & yellow on the radar screen (meaning it was raining) and it was sunshining big as day at my house. It had not rained all day! And for the past 3 days it has been completely wrong regarding the forecast. Actually WDAM has been wrong about the forecast also. Don’t know where y’all get your info from, but maybe you should get it from a more reliable source! Not worth having this App or watching the weather on TV anymore.
The WDAM Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...