Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don't like how the radar has a lag on it. It only updates about every 15 minutes. Which isn't good if there's severe weather. I don't even use this app much anymore because what's the point if it isn't up to date? What I'm seeing has already happened. It used to be up to the minute on the radar but the last update changed it. Need to find a new weather app. Also why do I have to create a new radar map to get overlays? Sometimes you just shouldn't mess with something that works perfectly fine.
I have great appreciation for you all and the updates you provide. You truly are a lifesaver to many with the most recent weather we’ve had causing the multitude of tornadoes. I don’t have a tv and only have your app on my phone for my updates. Thank you for a providing folks with a smooth running app and your dedication to your community. Your greatly Appreciated!!! Lori from Williford Ar.
Honestly, the weather (hourly, daily, radar) part of this app is pretty good which is the reason they get 2 stars. The videos have ads as long as the videos themselves which is terribly annoying but understandable when you have people giving you money for the add space. The part that bugs me the most is the notifications everyday of meteorologists using this like a social media platform and letting you know that it’s Sunny or cold (as if you couldn’t already tell by using basic senses). As far as I can tell if you turn off notifications, you also won’t get the important notifications like thunderstorms and tornadoes. It’s just unbelievably ridiculous to have daily notifications for normal, basic weather circumstances.
The KAIT Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...