Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Vail Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While this is an OK, app, it has many deficiencies and issues. Number 1 issue — it wants to track you on and OFF the slopes. There is no need for that and it’s a massive invasion of privacy. Issue #2, it only works tracking your skiing at some of Vail’s properties, typically the larger ones, definitely not the smaller mid-Atlantic areas. Issue #3, it lacks complete information regarding ski areas, i.e. - vertical drop. This is often the typical measure to compare areas. You need to use other apps or websites to find this basic info. What it does well is as most areas it will show an interactive map that show which lifts and slips are open/closed. It does an OK job giving current conditions, though not great and often incomplete. When many of these ski areas were independent, you would have a personalized reports on what to expect from the day’s conditions. UPDATE Dec 2025: They have managed to screw up the app even more. The app no longer, for this current season, tracks ANY vertical feet skied. Additionally, it no longer tracks the days skied at Vail owned resorts. It’s frustrating. Oh, and the video for many of the resort doesn’t work properly, however the mountain cams are fine if you view the website for a ski area in a browser.
I’ll start with the positives, the app holds a lot of important information to plan your day on the slopes. It gives you everything from terrain and lift status to mountain cameras if available. The app shows your existing passes and can scan in your pocket (I don’t know about epic day passes attached to the account). Time for the cons, the main advantage of this app was to not need a physical pass, just for it to scan in your pocket, but there are limits. These limits consist of the app having to be pulled up before you lock your screen and, probably my least favorite, you have to keep your screen facing out in your pocket. The reason I don’t like this is because, if I fall, my screen is protected by my leg. Also I noticed the app is not a fan of MagSafe wallets for scanning the passes. Another small thing is that nothing is really in the app outside the core features. For example, if you need to make an account edit the app pulls up a web browser with in the app for you to do so, same with the “need help” section, and buddy passes. Overall the app is decent and comes in handy when I don’t have my physical pass. In my opinion the physical cards scan easier.
So I’ve had EPIC for a while now, 5+ years and had the ability to experience the old app before the new My EPIC with pass capabilities. All in all, there are a lot of issues with it and everyone else has stated those in their reviews and I just hope Vail Resorts actually pays attention to the reviews but anyways, I have one major concern that is actually worth me taking time to write a review which I very rarely do. I’m in IT so I understand the coding responsibilities and difficulties of changing an app around and altering it; however, why were features taken away? For example, an amazing feature that was extremely useful on the old epic app with the map was it would show, if you wanted, the only slopes that are open. That’s the most helpful idea when you’re going to a new ski resort with hundreds of runs that you never been to and trying to learn what is open and what isn’t. Now all we have is a list with no visual view. These are the things that even in IT don’t require much effort but instead are oversight as it was already implemented well in a past app version. Lots of improvements need to happen with My EPIC to even be close to other winter sport recording apps but simple features that used to be on the old version should’ve never left. Please include it back in your new map so we can see what trails are open visually.
Here’s how: Mobile Pass & Lift Tickets - Scan hands-free at the lift, straight from your pocket and skip the ticket window. Interactive Trail Map...