Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Anaheim · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just wanted to pay my bill and there's no clear cut way to do that on a mobile app, so what's the point in even having the app if the most important feature isn't readily accessible??
Why is the issue description area a white background and the text color is also white. You cannot tell what you have typed making it useless. I did use it once on the trail to report an issue by relying on my phone’s word suggestions but now I use my browser when I get home instead.
I cannot say I'm too excited about the most recent update. I appreciate the attempt to clean up the clutter. The item I most used had been the link for mobile pay of my utility bill which is no longer under City Info. I feel it's time for a redesign. The front page is such wasted space. Maybe go with a tile system on the bottom half of the front screen. The calendar works but could use some re-imagining.
My Anaheim is a guide to the latest events in the City of Anaheim. Looking for an event at the Honda Center, Angel Stadium, the City National Grove of...