Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Downey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After typing in info on potholes & hitting “Submit,” I get a spinning wheel that doesn’t quit. As a result, I never get a confirmation number.
I like using this app to submit service requests (potholes, etc). However, the “check service request status” feature does not work. I cannot choose the right date to look up my original request.
I drive all over town for the type of business I'm in. I see graffiti everywhere and it drives me crazy! I downloaded all the different city apps such as Anaheim, Cypress, Southgate and Bellflower, but none of those compare to Downey's app. In the city of Downey, they really did it right! Interface is organized. All words and punctuation are correct, and the response times for clean up are amazing!! I'm really amazed with this app and the city of Downey. Really is Another kind of Beverly Hills!
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