Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Fullerton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m was sent a notification that my picture uploaded failed not once not twice over ten. With every report I sent I’m notified “recipient report” then notified “upload fail.” I’d like to also be able report anonymously since my neighbors kids are involved in gang activity.
This app takes too many steps and requires too much input. A photo and email should be sufficient. Had to enter address manually.
myFullerton places the power of city government in the palm of your hands. Easily report issues such as graffiti to the City of Fullerton along with a...