Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMO Blue Rewards, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an incredibly frustrating loyalty program. It requires way too much active management to earn anything. Been buying groceries every week for our entire family and buying gas at specific merchants for two years and best I can do with the points is buy a meat thermometer I don’t want or need. Barcodes slow everyone down including merchants, and loading offers should be automatic. Why bother adjusting your purchase habits when there’s no benefit? By contrast the experience with the PC Optimum program is much more rewarding. Considering how well established the Air Mile brand is, I’m profoundly unimpressed.
Would love to see points that are pending so you don’t have to find out if there was a error 120 days later.
It would be nice to see a widget you can access on the left swipe screen. I have other awards programs that have it and it's very helpful at checkout
We’ve transitioned from AIR MILES to Blue Rewards, a loyalty program designed to provide real, everyday value to Canadians. With Blue Rewards, the op...