The Art of Game Design: a Deck of Lenses

Schell Games · iOS

The Art of Game Design: a Deck of Lenses

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

The Art of Game Design: a Deck of Lenses screenshot 1The Art of Game Design: a Deck of Lenses screenshot 2The Art of Game Design: a Deck of Lenses screenshot 3The Art of Game Design: a Deck of Lenses screenshot 4The Art of Game Design: a Deck of Lenses screenshot 5The Art of Game Design: a Deck of Lenses screenshot 6The Art of Game Design: a Deck of Lenses screenshot 7The Art of Game Design: a Deck of Lenses screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does The Art of Game Design: a Deck of Lenses Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.6 (18)

Rating Distribution

4.6
★★★★★
18 reviews
5
6%
4
6%
3
0%
2
6%
1
83%

Top Countries

🇺🇸 US🇷🇺 RU🇩🇪 DE
Reviews (3)
★★★★★wowowoowowiwow12/14/2023
Thank you for making this app

🥰 this helps a lot to get introduction to becoming a game designer

★★☆☆☆SimplyGrammatical4/24/2021
Great information, archaic design.

The information this app provides (especially when paired with the book) is amazing. However, it desperately needs A) a search function and B) proper display support for iPhone 10. Also, the sound design makes me cry, and it’s far too easy to accidentally favorite lenses. C’mon, you can do better than that!

★★★★★MechaZebra7/13/2017
Great App

Just from reading the previous reviews, I can tell that the app developer is listening to what people are saying. Several things have been fixed, and you can now swipe between the cards freely, which feels nice, and makes the experience more fluid. Beyond that, all the advice and questions are very helpful, and it's always good to gain a bit of perspective on a project. Some of the tips apply to more than just games, too!

Version History (7)
2.1312/9/2016
2.1211/16/2016
2.114/24/2015
2.12/23/2015
2.02/8/2015
1.08/10/2010
1.08/9/2010
Available In (115 Countries)
🇺🇸 United States🇬🇧 United Kingdom🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (2)
EnglishKorean
App Details

Would you like to design world-class games? The Deck of Lenses is the ultimate game design creativity toolkit! Companion to the acclaimed book The Ar...

iOS App ID
385531319
Content Rating
4+
Min OS
6.0
Size
48.8 MB
Publisher
Schell Games
US