Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Schell Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
🥰 this helps a lot to get introduction to becoming a game designer
The information this app provides (especially when paired with the book) is amazing. However, it desperately needs A) a search function and B) proper display support for iPhone 10. Also, the sound design makes me cry, and it’s far too easy to accidentally favorite lenses. C’mon, you can do better than that!
Just from reading the previous reviews, I can tell that the app developer is listening to what people are saying. Several things have been fixed, and you can now swipe between the cards freely, which feels nice, and makes the experience more fluid. Beyond that, all the advice and questions are very helpful, and it's always good to gain a bit of perspective on a project. Some of the tips apply to more than just games, too!
Would you like to design world-class games? The Deck of Lenses is the ultimate game design creativity toolkit! Companion to the acclaimed book The Ar...