Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Norton Healthcare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app to enable e-check in as directed by the text I got when confirming my daughter’s upcoming appointment. From creating and logging myself in I assumed there’d be an option to add in children/family because I’m not creating an account for my underage daughter but I couldn’t find any. I tried adding her appointment under the custom appointment tab but could not complete that because under “Type” (I think? It was the 4th line for entry) all I could do was select a blank bar. There were no choices for selection of type of appointment so I was unable to finish that entry. I tried messing with custom appointment on the app and the website. The website is just as bad as the app in my opinion. The app crashed on me once when I was was trying to enter the custom appointment. It also crashed on me when searching for providers. The one thing I managed to do was favorite the provider while doing an index search. I figured I can at least quick dial the doc office from there and do the good ole fashion check in that way. The hoops and steps I went through to accomplish nothing for the “new an improved way” is utter nonsense.
Can manage the whole family’s care. The detail in nutrition tracking is fantastic. Love this!
Lots of new features and updated design. The nutrition tracking is great, comparable to paid apps I’ve used before.
The Norton Healthcare Mobile app offers convenient care access, health management, nutrition tracking, system updates and more at your fingertips. Key...