Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martti Juotasniemi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Arimaa is an awesome board game, and the app is good, but it could be improved with some quick updates: 1) Add a feature to let players toggle moves turn-by-turn to study games and see where they went wrong. 2) Add a board editor for specific positions 3) Allow for multiple games to be saved
Pretty glitchy. Often kills games for no reason. No option to review a game right after it’s completed (instead of letting you see the movelist, the app freezes up and forced you to close it as soon as either player scores goal). The normal bot is really susceptible to throwing away its camel on turn 4 or so. No option for human to play as silver? The bot, upon sensing that the human has a goal in 1, will just start suiciding pieces for no reason, instead of trying to hang on. (Once or twice i only won because the bot suicided its elephant, letting me know that I’d overlooked a goal somewhere).
When it is two player, i dont like the replay of moves. I can already see them well upside down. Make a option for no replay between turns. Thanks
Arimaa is one of the fastest growing modern strategy games. Rules are simple and intuitive enough for kids to play easily, yet there is more than enou...