Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lee Enterprises · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wish there was a way to turn off notification settings for sports. I’m not a sports fan! Its all or nothing. Kwwl allows you to control notification settings.
On iPad I can’t use landscape mode. I can’t even access my account settings. “Settings” only lists how often you want notifications. There is no customer service link. I’m pretty sure this doesn’t even show access to the entire paper, as I’m viewing this on a Sunday and there is no Sunday Celebrations link. The Courier is making it as hard as possible for people to want to subscribe to their paper.
This version may be more usable on a phone screen, but it's definitely "two steps back" on my iPad. It no longer works in landscape mode, which in itself is a reason to no longer use this app. And now the visuals overwhelm the text in a way that make it much harder to scroll through and find stories. It seems more appropriate for a TV news channel than a print newspaper. Edit: I forgot to add that this app also fails to display, you know, actual news articles. When I click on a banner (i.e. "headline"), the resulting article screen is devoid of any content.
Your story lives in The Courier. From reporting on all of your favorite teams to the news that matters most in the community, we cover it all. Get in-...
| Name | Price | Type |
|---|---|---|
| Subscriptions (Monthly) | $27.99 | Monthly |
| Subscriptions (Monthly) | $40.99 | Monthly |
| Subscriptions (Monthly) | $44.99 | Monthly |
| Subscriptions (Annual) | $50.00 | Yearly |
| Subscriptions (Annual) | $269.99 | Yearly |
| Subscriptions (Annual) | $329.99 | Yearly |
| Subscriptions (Annual) | $364.99 | Yearly |